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How does Sunrise protect your information?

SBC has extensive security measures in place to protect the loss, misuse and alteration of the information we collect, process, and store. Sunrise takes all commercially reasonable security measures to safeguard your information according to strict standards of security and confidentiality.


Data Security:

Sunrise leverages bank-level security standards, including end-to-end encryption for data in transit and at rest.

Infrastructure & Resiliency:

Sunrise uses the latest cloud technologies available which provide a service that is secure and resilient, providing virtuously uninterrupted availability to our customers and partners.

Threat and Vulnerability Assessments:

Sunrise monitors for threats and vulnerabilities 24/7/365. We also engage in a number of internal and third party audits on a regular basis to ensure all controls and solutions are operating effectively.


We perform criminal background checks and drug screens on all of our employees.

Multi-factor authentication:

All privileged accounts require multi-factor authentication (MFA) to access.

We take privacy seriously!

Sunrise Business Capital Privacy Policy

This Privacy Policy has been updated effective October 31, 2022


This Privacy Policy (“Policy”) applies to data collected by Sunrise Business Capital ("SBC"), a provider of business credit products and related services (collectively “Services”).  The Policy has one part:

  • Part 1 provides our U.S. Privacy Policy,  including our Privacy Policy for (“Website”). This Policy describes how SBC collects, uses and shares the personal information you provide (directly or through third parties), or which is automatically generated when you interact with our Website and our mobile application (“Mobile App”).

Part 1: SBC US Privacy Policy

This Privacy Policy describes the choices available to you regarding our use of your personal information and how you can access and update such information.  For purposes of this Privacy Policy, “Personal Information” means information that personally identifies you, including your contact information, Internet Protocol (IP) address, loan application information, and account information. A large portion of the Personal Information we collect, use, share, and store is sensitive in nature, including your social security number and financial account information (“Sensitive Personal Information”).

Information We Collect

We collect the following information about you:

  • Contact information such as name, business name, email address, mailing address, and phone number;

  • Financial information such as bank statements, credit card statements, your average bank balance, personal and business credit history, payment behavior, bank account information, and tax ID number;

  • Social security number;

  • Unique identifiers such as user name and password, and IP address;

  • Business information including company size, and business type, and

  • Beneficial ownership information*

In addition to collecting information via our Website and Mobile App, we may also conduct a site visit to collect information, and obtain information and external data used by lenders to process applications and complete and manage transactions, e.g., from credit reporting agencies and other vendors, as well as from social media. Once you are a Sunrise customer, we may reach out to you for, or otherwise obtain, information if you decide to renew a product with us or as otherwise needed to provide the Services.

* When required in the U.S., we will collect information on the beneficial owners of our business customers for purposes of verifying their identity only. The U.S. Government implemented the beneficial ownership regulation to help deter financial crimes. By complying, we are doing part in upholding the regulation to protect the financial system. Pursuant to our privacy policies and procedures, we will maintain beneficial ownership information in our system of record.

Use of Information

We use the information we collect to:

  • Compile, save, use and analyze your Personal Information in both a personally identifiable form and as part of aggregated data;

  • Operate, maintain, improve, and provide to you the Services and to conduct our business activities, including our own credit products and referring you to third party small business lenders;

  • Verify your identity and conduct appropriate diligence;

  • Register you as a user and identify you when you sign into your account;

  • Process your business’ application and determine whether or not your business qualifies for our products;

  • Service your business product account, including deducting automatic payments;

  • Communicate with you regarding your account, respond to customer service requests, send marketing communications, and send account update notifications;

Sharing of Information

Sunrise Capital Will never share or Sell your data to any 3rd parties. All information provided will remain in house in our secure System.


We may disclose your Personal Information:

  • As required by law, such as to comply with a subpoena, or similar legal process, including in a bankruptcy proceeding;

  • When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a request from a governmental entity;

User Access and Choice

You may correct, update, amend, delete or remove your Personal Information from a public forum or testimonial on our Website or deactivate it by emailing our Customer Support at or by contacting us by postal mail at the contact information listed below. We will respond to your request within 30 days.

We will retain your information for as long as your account is active or as required by law. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Opt-Out Policy

SBC and our business partners may contact you to offer you products and services that may be of interest to you. Out of respect for your privacy, you may choose to stop receiving our newsletter or marketing emails, telephone solicitations or other forms of contact from SBC and our trusted business partners by following the unsubscribe instructions included in these emails, accessing the email preferences in your account settings page or by contacting us by email at or by postal mail at the contact information listed below.

Contact Information

General Queries: If you have any questions about this Privacy Policy, the practices of this Website, or your dealings with this Website, please contact us by email at, or with a letter by postal mail to:

Sunrise Business Capital
40 Wall Street, Suite 2801

New York, NY 10005

To opt-out of marketing communications:  please use one of the communication methods below, and include your full name and business mailing, email addresses and account number. Once we locate your contact information based on the information you provide us, it will be removed from our databases and mailings lists for marketing purposes only.

  1. Send an email to

  2. Send a letter to:

Sunrise Business Capital
40 Wall Street, Suite 2801

New York, NY 10005

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